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Old ‘Highway 40’ Imo’s sign reinstalled at new HQ

The new sign at the new Imo’s headquarters is actually the old sign from the most well-known Imo’s.

This week, the sign that overlooked Highway 40 (Interstate 64) for 28 years from the store at Hampton and Oakland avenues was re-installed at the chain’s new corporate offices at 17th Street and Delmar Boulevard in downtown St. Louis.

After being installed in 1987, the Highway 40 sign continued to beacon until several months ago, when it was taken down and replaced with a larger attraction.

While in storage, RJP Electric and Piro Sign did some repairing and refurbishing before re-hoisting it at the new headquarters, a company spokesman said.

The “original” Imo’s sign actually is a painted window from Ed and Marge Imo’s first store, which opened in 1964 at Shaw and Thurman avenues. That window is at the new warehouse and a decision as to how best to display it is forthcoming, the spokesman said.



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